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Colby Flood

Colby Flood founded DataAlly, a marketing analytics SaaS tool, and Brighter Click, a growth marketing agency. Brighter Click is a partner for startups and has driven growth through 292 million in series round fundings.

Meta’s Creative Entity ID: Why Creative Diversification Is Essential
Creative Production
10 min
Oct 12, 2025
Meta’s New Metrics and Why the Creative Similarity Score Matters
Creative Analytics
15 min
Oct 8, 2025
How an agency improved its close rate to 40% by fixing its sales process
Facebook Ads
15 min
Sep 29, 2025
How To Audit Facebook Ad Creative Performance for Clients (Process Breakdown)
Creative Analytics
15 min
Sep 29, 2025
How to Create Facebook Ad Reports Clients Actually Care About
Creative Analytics
15 min
Sep 29, 2025
The Ad Agency Creative Process Redefined: 3 Phases for Scalable, High-Quality Creative
Ad Creative Designs
10 min
May 12, 2025
Mastering the Creative Testing Framework: A Step-by-Step Guide for Marketers
Creative Strategy
10 min
Oct 23, 2024
The Ultimate Guide to Facebook Ad Naming Conventions [Free Template]
Creative Analytics
Oct 15, 2024
15 Eye-Opening Facebook Advertising Statistics to Know in 2025
Facebook Ads
7 min
Sep 10, 2024
What is Creative Analysis?
Creative Analytics
Aug 13, 2024
What Is a Static Ad?
Creative Strategy
Aug 13, 2024
What is creative strategy?
Creative Strategy
Aug 13, 2024