All Posts

Colby Flood

Colby Flood founded DataAlly, a marketing analytics SaaS tool, and Brighter Click, a growth marketing agency. Brighter Click is a partner for startups and has driven growth through 292 million in series round fundings.

How to Recruit Research Participants: A Channel-by-Channel Comparison
Marketing Agency
8 min
Sep 2, 2026
Clinical Trial Recruitment Strategies That Work: 10 Tactics Backed by Real Evidence
Marketing Agency
11 min
Sep 2, 2026
How to Set Up Meta Conversions API: The Complete 2026 Guide
Facebook Ads
21 min
Feb 22, 2026
Why Are My FB Ads Not Spending? The Truth Behind Low Delivery
Facebook Ads
20 min
Feb 4, 2026
Meta’s Creative Entity ID: Why Creative Diversification Is Essential
Creative Production
10 min
Oct 12, 2025
Meta’s New Metrics and Why the Creative Similarity Score Matters
Creative Analytics
15 min
Oct 8, 2025
How an agency improved its close rate to 40% by fixing its sales process
Facebook Ads
15 min
Sep 29, 2025
How to Audit Facebook Ad Creative for Clients
Creative Analytics
15 min
Sep 29, 2025
How to Create Facebook Ad Reports Clients Actually Care About
Creative Analytics
15 min
Sep 29, 2025
3 Phases of the Ad Agency Creative Process
Ad Creative Designs
10 min
May 12, 2025
The Ultimate Creative Testing Framework Guide
Creative Strategy
21 min
Oct 23, 2024
The Ultimate Guide to Facebook Ad Naming Conventions [Free Template]
Creative Analytics
Oct 15, 2024
15 Eye-Opening Facebook Advertising Statistics to Know in 2025
Facebook Ads
7 min
Sep 10, 2024
What is Creative Analysis?
Creative Analytics
Aug 13, 2024
What Is a Static Ad?
Creative Strategy
8 min
Aug 13, 2024
What is Creative Strategy?
Creative Strategy
Aug 13, 2024