Top 9 Influencer Marketing Agencies in 2026

As paid social CPMs climb, organic reach declines, and consumers increasingly tune out brand-produced content, influencer marketing has become one of the highest-leverage growth channels available to eCommerce, CPG, SaaS, and B2B brands. The influencer marketing industry reached $32.5 billion in 2025 and continues to grow as brands shift budget from traditional advertising to creator-driven content that actually converts.

But here is the problem: most brands are not getting real returns from influencer marketing. They are paying creators for one-off posts, watching the content disappear into the feed after 48 hours, and wondering why their influencer spend does not show up in their revenue numbers. It works. You just need the right team running it.

The best influencer marketing agencies in 2026 are not talent booking services. They are growth partners that build structured creator programs, integrate influencer content into paid media through whitelisting and partnership ads, and measure performance by revenue impact, not impressions. Whether you need a DTC influencer marketing agency to scale gifting and whitelisting, an enterprise partner to run global campaigns across markets, or a micro-influencer agency to generate UGC for paid social, this list ranks the top influencer marketing agencies that actually deliver results.

We reviewed dozens of influencer marketing agencies and ranked the top 9 based on four criteria: strategic depth, paid media integration, measurable client results, and creator network quality.

Why Influencer Marketing Requires Specialized Expertise in 2026

The gap between brands that use influencer marketing effectively and those that waste budget on vanity campaigns has never been wider. The agencies that succeed understand several realities that set this channel apart:

Creator selection is a strategic discipline, not a search query. The right creator for your brand is defined by audience overlap, content style, engagement quality, and conversion potential, not follower count.

Paid media integration separates revenue-driving programs from awareness plays. The most valuable influencer content gets whitelisted as Meta partnership ads, amplified through TikTok Spark Ads, and repurposed as performance creative in your ad account. That is why the strongest creator programs are run by teams that also know how UGC agencies build creator content to convert in paid social.

Negotiation and rate management directly affect your unit economics. Agencies with deep creator relationships and CPM-based negotiation frameworks consistently secure rates 15 to 30% below what brands pay when negotiating directly.

Compliance and contracts have become non-negotiable. FTC disclosure requirements, usage rights, exclusivity clauses, and content ownership terms all carry legal and financial implications, and the best influencer marketing agencies handle all of this so you do not have to.

How This List Was Created

We ranked these nine influencer marketing agencies on four criteria, strategic depth, paid media integration, documented client results, and creator network quality, and no agency paid for placement or sponsored its position.

We graded the agencies based on:

Strategic Depth: The best influencer marketing agencies are not matchmaking services that connect brands to creators and step away. They build comprehensive strategies that include audience research, creator selection criteria, content briefing frameworks, campaign architecture, and performance measurement. Agencies that offer only creator sourcing without strategic direction scored lower.

Paid Media Integration: In 2026, influencer marketing and paid social are inseparable. We evaluated each agency's ability to integrate influencer content into paid channels through whitelisting, Meta partnership ads, TikTok Spark Ads, and performance creative pipelines. Agencies that treat influencer content as organic-only scored lower.

Client Results: We prioritized agencies that could show specific performance metrics tied to business outcomes. "We generated 10 million impressions" is not a result. "We scaled influencer spend while reducing CPA by 32%" is. Agencies with documented case studies and measurable outcomes ranked higher, and every verdict below names the figure the agency itself reports.

Creator Network Quality: We evaluated the depth, diversity, and vetting process of each agency's creator network. The top influencer agencies have established relationships across multiple creator tiers (nano, micro, macro) and verticals (DTC, CPG, beauty, fitness, tech) rather than relying solely on influencer databases.

Who This Guide Is For (and Not For)

This guide is for:

• eCommerce and DTC brand owners looking for an agency that treats creator content as a revenue channel, not a brand awareness experiment
• CPG brands scaling influencer gifting and paid partnerships into a structured, repeatable program
• Marketing leaders integrating influencer content into paid social through whitelisting and partnership ads

This guide is not for:

• Brands looking for the cheapest way to get a few Instagram posts
• Companies that need a single influencer for a one-off product launch

How to Choose the Best Influencer Marketing Agency in 2026

Choosing the right influencer marketing agency is less about finding a team to "book influencers" and more about finding a partner that understands how to turn creator relationships into a revenue engine.

Define your goal first

Are you building brand awareness, driving direct sales, generating UGC for paid social, or scaling an existing creator program? Different agencies specialize in different outcomes.

Decide between a full-service agency and a specialist

A full-service agency such as Viral Nation or The Influencer Marketing Factory runs strategy, creator management, production, paid amplification, and reporting under one contract, which suits brands that want a single accountable partner across several platforms. A specialist boutique such as Ubiquitous on TikTok or inBeat on micro-influencer UGC goes deeper on one platform or one creator tier, usually at a lower minimum. Choose full-service when you need coverage; choose a specialist when one channel or one content type drives most of your results.

Match the agency's specialty to your vertical

A CPG brand needs different creator relationships than a SaaS company, where the buying cycle runs through product-led signups and sales calls, so the strongest SaaS marketing agencies build creator content around trial and demo pipeline rather than around impulse purchases. A DTC store should expect its agency to manage creator spend against contribution margin the way the ecommerce marketing agencies that treat creative and media buying as one budget already do.

Evaluate their paid media integration

The best influencer marketing agencies integrate creator content into paid social through whitelisting, Meta partnership ads, and TikTok Spark Ads. Ask how the agency connects influencer content to your paid media strategy, and if they cannot answer clearly, keep looking.

Understand the pricing model and team structure

Some agencies charge per campaign, some monthly retainers, and some per creator. A per-campaign model works for testing and a retainer for ongoing programs, so ask what is included, whether creative direction is part of the fee, and who will work on your account. Agencies that cap account loads at a few clients per strategist deliver more strategic depth than those assigning 10 to 15 accounts per person.

Ask about measurement

The best influencer agencies measure cost per acquisition and content performance in paid channels, not just impressions and engagement. An agency that can explain how a creative testing framework isolates the variable that moved CPA can tell you which creator, hook, or offer produced a result.

Quick Comparison: Top Influencer Marketing Agencies

Top Influencer Marketing Agencies in 2026

1. Aligned Growth Management

Aligned Growth Management is an influencer marketing agency that specializes in scaling influencer gifting and paid partnerships for growing CPG and DTC brands. They help brands turn influencer marketing into a repeatable growth engine, not just pretty content. Where consistency and scale are often challenges for lean internal teams, they provide the team, systems, and strategic guidance to run partnerships at scale, end to end.

Rather than treating influencer marketing as one-off campaigns, Aligned Growth builds structured creator programs that continuously generate high-quality content, drive brand awareness, and deliver measurable revenue. Their approach using AI-enabled workflows and continuous optimization transforms influencer marketing into a long-term growth engine that evolves alongside your business.

Aligned operates as an extension of your internal team, working closely with media buyers and creative strategists to fully integrate influencer content into paid social and whitelisting, and performance-driven creative iteration.

What sets Aligned Growth apart is their performance-first approach to influencer marketing, and commitment to their clients to spend every dollar strategically. The agency's HexClad case study shows the model at scale: a gifting and paid partnership program that grew from 18 million organic impressions at a $5 CPM in its first year to 416 million organic impressions at under $1 CPM by year three, across roughly 5,800 influencer posts.

Headquarters: Vero Beach, Florida (remote team)

Founded: 2021

Best For: Established DTC and high-growth CPG brands

Key Services: End-to-end influencer management, product gifting, paid campaigns, Meta partnership ads/whitelisting, retail launch strategy

Pros:

• Deep expertise in gifting plus paid integration
• Acts as a true extension of your team
• Strategic partner, not just an execution layer
• Built for both DTC scale and CPG awareness

Cons:

• Not ideal for short-term or one-off campaigns
• Requires budget commitment to see full value

Verdict: Aligned Growth Management is the best influencer marketing agency for mid-to-large DTC and retail-driven CPG brands that have validated their product and now need structure, scale, and consistency in their creator program. Its HexClad program reached 416 million organic impressions at under $1 CPM by year three, up from 18 million at $5 CPM in year one, according to the agency's case study.

2. Brighter Click

Brighter Click is a performance UGC creative agency that specializes in YouTube influencer content and creator whitelisting for paid social, serving ecommerce, SaaS, fintech, healthcare, and higher education brands. Influencer marketing at Brighter Click is treated as an acquisition channel with a P&L attached, not a brand awareness line item: every creator partnership is scoped to produce content that can be whitelisted into Meta and TikTok ad accounts and measured against cost per acquisition.

The program starts with creator tiering. Rather than buying reach by follower count, Brighter Click builds a mix across three creator tiers, from large-audience creators that act as billboards to smaller creators that function as a sales force, then vets shortlists with audience analytics before any outreach begins. Negotiation, contracting, FTC disclosure compliance, and mandatory content review rounds all run inside the agency, so the brand's team is not managing dozens of individual creator relationships.

What separates Brighter Click from the talent-booking model is the closed loop between content and media buying: the team making the content is the same team running the ads. Creator posts are moved into always-on partnership ads, and Brighter Click reports an average 20 to 30% reduction in CPA when whitelisted creator content replaces brand-produced creative. Its Creative Intelligence platform categorizes live ad performance across nine dimensions, including creator, messaging angle, creative theme, and product feature, and feeds those findings back into the next creator brief. The platform reviews ads that are already in market; it does not score or predict creative before spend.

Brighter Click also uses long-form YouTube influencer content as a discovery asset rather than a one-off post. Dedicated YouTube reviews are the creator format most likely to be surfaced in search and AI-generated answers, and for Big Cartel, an ecommerce platform for independent sellers, dedicated YouTube review videos converted at eight times the rate of Instagram Reels. For Brevo, the SaaS email and CRM platform, the agency runs a sustained program that activates 100 to 120 influencers per month. The same closed-loop model produced 117% ad-spend growth and a 17.6% CAC reduction over a three-year engagement with Gelato, a $240 million-funded SaaS company.

Its creator bench of 525+ vetted creators covers harder-to-source profiles, including male 35+, fintech, and SaaS creators, with in-market creators across the U.S., Latin America, the EU, and Australia producing native-language content rather than dubbed versions. Certifications include Google Partner, Meta Business Partner, and Meta Certified Creative Strategy Professional, with campaigns managed across Meta, Google, TikTok, YouTube, and Pinterest.

Headquarters: Raleigh, North Carolina

Best For: YouTube Influencer and Whitelisting for GEO

Key Services: Influencer sourcing and creator tiering, YouTube influencer campaigns, creator whitelisting and Meta partnership ads, TikTok Spark Ads, performance UGC production, Creative Intelligence performance categorization, paid media management across Meta, Google, TikTok, YouTube, and Pinterest

Notable Clients: Brevo, Big Cartel, Gelato, Amazon Photos, Workvivo by Zoom, Great Wrap, Il Makiage

Pros:

• The team producing creator content is the same team running the paid media, so performance data feeds the next brief directly
• Creator content is built to be whitelisted, with a reported 20 to 30% average CPA reduction versus brand-produced creative
• Creative Intelligence platform categorizes live ad performance across nine dimensions
• 525+ vetted creators, including hard-to-source male 35+, fintech, and SaaS profiles
• Long-form YouTube reviews are treated as a search and AI-visibility asset, not only a social post

Cons:

• Premium pricing compared with freelance creator sourcing or self-serve influencer platforms
• Scope centers on creator content and paid media; it does not offer influencer talent management, PR, or brand identity work
• Smaller creator network than global enterprise agencies such as Viral Nation

Verdict: Brighter Click is the best influencer marketing agency for ecommerce, SaaS, and fintech brands that want creator content built to run as paid ads, not just organic posts. For Big Cartel, its dedicated YouTube review videos converted at eight times the rate of Instagram Reels, and its whitelisting program reports a 20 to 30% average CPA reduction.

3. Viral Nation

Viral Nation is a global influencer marketing agency known for combining creator partnerships with paid amplification, talent management, and brand safety at enterprise scale. They operate one of the largest influencer talent networks in the industry and have built proprietary technology for creator discovery, campaign management, and brand safety monitoring.

The agency works across every major social platform and manages campaigns that span multiple markets simultaneously. Their strength is in large-scale activations where brands need hundreds of creators activated across geographies with consistent quality and messaging. Its MGM Resorts International activation around the Formula 1 Las Vegas Grand Prix matched three creators to the Bellagio, Cosmopolitan, and ARIA properties and produced 117 posts, 16 million impressions, and 537,300 engagements across Instagram and TikTok, according to the agency's case study.

Headquarters: Toronto, Canada (global offices)

Founded: 2014

Best For: Enterprise brands running global influencer campaigns

Key Services: Influencer marketing, talent management, paid amplification, brand safety, social media marketing

Pros:

• Massive global creator network
• Proprietary brand safety technology
• End-to-end campaign management at scale
• Strong paid amplification capabilities

Cons:

• Minimum budgets are high for smaller brands
• Broad focus may lack niche specialization for specific verticals

Verdict: Viral Nation is the best influencer marketing agency for enterprise brands that need global scale, brand safety infrastructure, and the ability to activate hundreds of creators simultaneously across markets. Its MGM Resorts F1 Las Vegas activation delivered 16 million impressions and 537,300 engagements from 117 creator posts, per the agency's published case study.

4. inBeat

inBeat approaches influencer marketing as the front end of a paid media system. The agency builds structured creator programs across nano and micro-influencer tiers, where the goal isn't just content volume, it's identifying which creator content converts well enough to run as a Meta partnership ad or TikTok Spark Ad. Creative and media buying operate together, which shortens the time between a top-performing organic post and its paid amplification.

The agency has worked with brands including Bumble on creator-led campaigns where influencer content was briefed, tested, and moved directly into paid rotation. For Hurom, the slow-juicer brand, inBeat reports that iterating on UGC creative in paid channels produced 300% ROAS growth, a 65% reduction in CPA, and 33% month-over-month profit margin growth. Their influencer work spans Instagram and TikTok, with a vetting process focused on audience alignment and content authenticity over follower count.

Headquarters: Montreal, Canada (remote team with a New York presence)

Founded: 2018

Best For: DTC and CPG brands that want influencer content built to perform in paid channels

Key Services: Micro and nano-influencer marketing, performance creative, paid social (Meta, TikTok), creator sourcing, whitelisting and partnership ads

Pros:

• Influencer content is briefed and tested with paid performance in mind
• Handles both creator management and paid media in-house
• Strong micro-influencer network across DTC and CPG verticals
• Transparent testing methodology

Cons:

• Less suited for large-scale macro or celebrity influencer campaigns
• Narrower platform focus than full-service agencies

Verdict: inBeat is the best influencer marketing agency for DTC and CPG brands that want influencer marketing and paid social management run as one connected program rather than two separate workstreams. Its Hurom engagement reports 300% ROAS growth and a 65% CPA reduction from moving creator content directly into paid rotation.

5. Ubiquitous

Ubiquitous is an influencer marketing agency that has built its reputation on TikTok-first creator campaigns. The agency focuses on short-form creator content across TikTok, Instagram Reels, and YouTube Shorts, helping brands generate authentic content that performs on the platforms where attention is highest.

Their approach combines creator-led organic content with paid amplification, allowing brands to scale creator programs up or down based on campaign needs. Ubiquitous works with a wide range of creator tiers and is known for fast turnaround on campaign execution. A 2024 Lyft campaign used nine TikTok creators and more than 40 pieces of content to reach 8 million-plus views at a $4.31 CPM, well under the client's $15 CPM target, according to the agency's case study.

Headquarters: Los Angeles, California (remote-first)

Founded: 2021

Best For: Brands prioritizing TikTok and short-form video

Key Services: TikTok marketing, Instagram Reels, YouTube Shorts, influencer sourcing, campaign management, analytics

Pros:

• Deep TikTok expertise and creator relationships
• Flexible engagement models for scaling up or down
• Strong analytics and performance tracking
• Fast campaign execution

Cons:

• Less suited for long-form YouTube or podcast integrations
• TikTok focus may not align with all brand strategies

Verdict: Ubiquitous is the best influencer marketing agency for brands that want TikTok and short-form video as their primary creator channel. Its Lyft campaign reports 8 million-plus views at a $4.31 CPM from nine creators, less than a third of the $15 CPM the client set as its ceiling.

6. HireInfluence

HireInfluence is one of the longest-standing full-service influencer marketing agencies in the United States. Founded in 2011, the agency works with Fortune 500 brands including Microsoft, McDonald's, Oreo, Grammarly, and Target on premium influencer activations and experiential campaigns.

What distinguishes HireInfluence is their operational infrastructure. The agency handles everything from creator sourcing and FTC compliance to paid media amplification, payment processing, and proprietary performance measurement. Their campaigns are designed for brands that need white-glove execution with zero operational burden on the internal team. Its published work spans named enterprise campaigns for MTV, Southwest Airlines, Nickelodeon, and Ricola, although the agency does not publish campaign-level performance figures.

Headquarters: Austin, Texas

Founded: 2011

Best For: Fortune 500 and enterprise brands

Key Services: Full-service influencer marketing, experiential activations, content production, paid amplification, compliance management

Pros:

• Proven track record with Fortune 500 clients
• Full operational infrastructure including compliance and payments
• Premium creative and experiential capabilities
• One of the most experienced agencies in the space

Cons:

• Pricing reflects enterprise positioning
• May be over-built for small or mid-market brands
• Publishes named campaigns but not campaign-level performance metrics

Verdict: HireInfluence is the best influencer marketing agency for Fortune 500 and enterprise brands that need premium, white-glove influencer campaign management with full operational support. Fifteen years in market since 2011 and named campaigns for Microsoft, McDonald's, Southwest Airlines, and Nickelodeon are the proof points, since the agency does not publish campaign-level numbers.

7. The Shelf

The Shelf is a full-funnel influencer marketing agency built around a proprietary technology platform that discovers and indexes millions of influencers. Their data-driven approach goes beyond follower count, matching brands with creators based on audience demographics, engagement quality, content style, and conversion potential.

The agency specializes in micro-influencer campaigns that drive measurable results across the full funnel, from awareness through conversion. Their technology-first model gives brands transparency into the creator selection process and performance attribution. For Savers Value Village, the thrift retailer, The Shelf reports a fashion and style campaign that generated 88.1 million impressions from 1,977 pieces of creator content.

Headquarters: Atlanta, Georgia

Founded: 2012

Best For: Brands wanting data-driven micro-influencer campaigns

Key Services: Influencer discovery, full-funnel campaign strategy, content production, analytics and attribution

Pros:

• Proprietary influencer discovery platform
• Strong data and attribution capabilities
• Full-funnel campaign approach
• Transparent creator selection process

Cons:

• Technology focus may feel less hands-on than full-service agencies
• Better for collaborative brands with strong internal teams

Verdict: The Shelf is the best influencer marketing agency for brands that want transparency, data, and precision in their creator selection process. Its Savers Value Village campaign reports 88.1 million impressions from 1,977 pieces of creator content, produced through the agency's own discovery platform.

8. Obviously

Obviously is a technology-powered influencer marketing agency that helps brands manage large-scale creator programs through AI-driven tools and automation. Their platform streamlines influencer discovery, campaign management, and performance tracking, making it possible to run hundreds of creator partnerships simultaneously.

The agency works across industries including fashion, home goods, wellness, fitness, and consumer tech. Their strength is in operationalizing influencer marketing at a scale that would be impossible to manage manually. Now part of WPP following its 2023 acquisition, Obviously reports more than 152,000 influencer collaborations and over 5 billion organic impressions across its network, although it does not publish results for individual named clients.

Headquarters: New York, New York

Founded: 2014

Best For: Enterprise brands managing high-volume creator programs

Key Services: AI-powered influencer discovery, campaign management, UGC repurposing, analytics, creative strategy

Pros:

• AI-powered platform for scale and efficiency
• Handles high-volume creator programs
• Strong reporting and optimization tools
• Works across multiple verticals

Cons:

• Technology-first approach may not suit brands wanting high-touch creative direction
• Enterprise positioning limits accessibility for smaller brands

Verdict: Obviously is the best influencer marketing agency for enterprise brands that need to manage high-volume creator programs at scale through technology and automation. The WPP-owned agency reports more than 152,000 influencer collaborations and 5 billion-plus organic impressions across its network, a volume no boutique agency on this list can match.

9. The Influencer Marketing Factory

The Influencer Marketing Factory is a global full-service influencer marketing agency that manages campaigns across TikTok, Instagram, and YouTube. The agency handles every aspect of influencer marketing from strategy and creator sourcing through content production, campaign management, and performance reporting.

Their cross-platform approach makes them a strong choice for brands that need consistent creator activations across multiple social channels simultaneously rather than specializing in a single platform. The agency reports more than 5,000 campaigns delivered and over $500 million in client revenue generated since its founding, with campaign reporting that runs the full funnel from reach and engagement to leads and revenue.

Headquarters: Miami, Florida and New York, New York

Founded: 2018

Best For: Brands running cross-platform influencer campaigns

Key Services: TikTok marketing, Instagram marketing, YouTube marketing, influencer sourcing, creative production, campaign management

Pros:

• True cross-platform capabilities
• Full-service from strategy through reporting
• Global campaign experience
• Strong creative production in-house

Cons:

• Broad focus may lack the deep specialization of platform-specific agencies
• Mid-range pricing may not suit early-stage brands

Verdict: The Influencer Marketing Factory is the best influencer marketing agency for brands that need full-service influencer campaign management across TikTok, Instagram, and YouTube from a single partner. It reports more than 5,000 campaigns delivered and over $500 million in client revenue generated, which is the track record a cross-platform program should be judged on.

Frequently Asked Questions About Influencer Marketing Agencies

Which agency is the best for influencer marketing?

The best influencer marketing agencies in 2026 include Aligned Growth Management, Brighter Click, Viral Nation, inBeat, Ubiquitous, HireInfluence, The Shelf, Obviously, and The Influencer Marketing Factory. Aligned Growth Management leads for DTC and CPG brands scaling gifting and paid partnerships, Brighter Click for creator content built to run as whitelisted paid ads, and Viral Nation for enterprise campaigns across markets.

What does an influencer marketing agency do?

An influencer marketing agency plans and runs creator campaigns on a brand's behalf: it sets the strategy, sources and vets creators, negotiates rates and usage rights, writes briefs, manages FTC disclosure and contracts, coordinates production and posting, and reports results. An influencer marketing platform, by contrast, is software that gives your team a creator database and workflow tools but leaves strategy and execution to you.

How much does an influencer marketing agency cost?

Most influencer marketing agencies charge either a monthly retainer or a percentage of campaign spend. Retainers for ongoing programs typically run $5,000 to $25,000 or more per month, one-off projects run $5,000 to $50,000 or more, and percentage models take 15 to 30% of campaign spend, according to inBeat's 2026 pricing guide. Creator fees sit on top of that, from $25 to $150 per post for nano creators to $5,000 to $25,000 for macro creators, and paid usage rights can add 50% or more to a creator's fee.

What is the difference between an influencer marketing agency and an influencer talent agency?

An influencer marketing agency works for the brand: it selects creators, runs the campaign, and is accountable for the brand's results. An influencer talent agency works for the creator: it represents influencers, negotiates their deals, and takes a commission on their earnings. If you are a brand, you hire a marketing agency; if you are a creator looking for representation, you sign with a talent agency.

How is an influencer marketing agency different from a PR agency?

A PR agency earns coverage and shapes reputation through media relations, press placements, and events, and it usually measures success in reach and sentiment. An influencer marketing agency pays creators to produce and publish content, owns the creator relationships, and, at the performance end of the market, measures success in conversions and cost per acquisition.

How do influencer marketing agencies measure results?

Performance-focused agencies measure influencer marketing the way they measure paid media: cost per acquisition, return on ad spend, and revenue attributed through UTM links, discount codes, affiliate links, and geo-lift tests. Awareness-focused agencies report reach, impressions, engagement rate, and earned media value. Ask any agency which of these numbers it will report before you sign.

Should you hire an influencer marketing agency or work with creators directly?

Work with creators directly if the campaign is small, the goal is simple, and someone on your team has time to source, brief, contract, and pay each creator. Hire an agency when you need more than a handful of creators, want content whitelisted into paid media, operate in a regulated vertical where disclosure and claims review matter, or need results reported against revenue rather than likes.

Final Verdict: Best Influencer Marketing Agencies by Use Case

Start with the decision that actually separates these nine agencies: do you need creator content that feeds a paid media account, or creator reach at a scale your team could never manage alone?

If the answer is paid media, Aligned Growth Management is the pick for established DTC and CPG brands, Brighter Click for ecommerce, SaaS, and fintech brands that want YouTube influencer content and whitelisted creator ads judged on CPA, and inBeat for DTC brands that need micro-influencer UGC moved into paid rotation quickly.

If the answer is scale, Viral Nation and Obviously are the better fit for enterprise brands, and HireInfluence belongs in the same conversation for Fortune 500 brands that want white-glove execution.

Ubiquitous is the choice when TikTok and short-form video are the primary creator channel, The Shelf for data-driven micro-influencer campaigns, and The Influencer Marketing Factory for one partner covering TikTok, Instagram, and YouTube at once.