Facebook Ad Creative Analytics Built for Agencies
Save time, simplify insights, and confidently communicate creative performance to clients.
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Stop Losing Client Insights in Screenshots and Spreadsheets
Every agency owner knows the pain: Your strategist discovers that ads with grass backgrounds drive 3x performance. Six months later, a new team member tests the same thing. Your clients pay for redundant testing while your best learnings die in Slack threads, forgotten Google Sheets, and that one person's head who just quit.
Meet DataAlly: The Creative Analytics Platform That Multiplies Your Team's Impact
Stop drowning in individual ad metrics. DataAlly shows you the bigger picture; which strategies, angles, and creators actually drive results across your entire book of business. Track iteration improvements to prove your value, spot winning patterns across accounts in seconds, and give your team the insights they need to handle more clients without adding headcount. Built specifically for agencies by an agency owner who gets it.
Creative Tracking Dashboard
Your Team's Brilliant. But Brilliant Ideas Without Data Are Just Expensive Guesses.
Your strategists craft killer concepts. Your designers create scroll-stopping visuals. But if you're not systematically tracking what actually works, by angle, creator, format, or whatever matters to you, then what did you really learn? DataAlly's customizable tracking system turns every test into actionable intelligence your whole team can build on.
What Agencies Love:
- Tag once, use everywhere: Set up categories in one account, they sync to all
- Batch tag in seconds: Select multiple ads, apply tags, done
- Track anything: UGC creators, hooks, angles, colors, concepts - if you test it, track it
- Data that tells a story: Transform random ad performance into clear strategic insights
Central Creative Dashboard
Stop Getting Lost in the Weeds. See What Actually Matters.
Your creative strategists live in the weeds, but need to see the big picture. The Central Dashboard shows performance by strategy, not just individual ads - exactly what you need for client calls and team meetings.
Why This Matters:
- Pattern recognition at scale: "Security messaging beats quality claims by 47%"
- Client-ready insights: Show strategy, not just random ad performance
- Click to drill down: See which specific ads drive each insight
- Win more pitches: Impress prospective clients with your organized approach
Drill-Down Dashboards
Get Your Entire Team Looking at the Same Data
No more "Wait, which numbers are you looking at?" Create standardized views that work across all accounts, ensuring your team stays aligned and clients get consistent reporting.
Efficiency Multipliers:
- Templates that travel: Set up once, duplicate across all accounts
- Your KPIs, your way: Filter by spend, ROAS, creative type, anything
- Share with team: Everyone sees the same data, no more conflicting reports
- Audit-ready: Impress prospects with instant, professional dashboards
Flexible Pricing that Grows with Your Agency
Software Pricing Based on Ad Spend? Great for VCs, Terrible for Agencies
Charging you more just because your clients succeed makes zero sense if your agency is working on a flat-retainer model with clients. Our pricing is built to fuel agency growth, not work against it.
The DataAlly Difference:
- Built for agency economics: Pricing tiers based on the number of ad accounts you connect and our product features, not ad spend.
- À la carte additions: What happens once you’ve reach your plans cap for connected ad accounts? Easily add or remove individual add-on accounts for a prorated charge without unnecessary plan upgrades.
- Predictable margins: Your software costs stay stable as clients scale.
Built by an Agency Owner, for Agencies
After building and scaling his own agency, our founder saw the same problems everywhere: valuable learnings lost, teams burning hours on manual tracking, and tools that punish growth instead of enabling it. DataAlly is the solution he wished existed. Our tool is specifically designed to streamline your operations, elevate your creative strategies, and improve client communication.
Ready to Take Control of Your Facebook Ad Creative Analytics?
Apply for exclusive access to DataAlly's first round of Beta testing.
Questions? Answers!
Learn more about creative strategy and our ad performance analysis tool.
Who is DataAlly for?
DataAlly is for marketing teams and digital marketing agencies seeking an ad analytics tool that simplifies the process of collecting and interpreting data. Our platform eliminates the time-consuming task of data analysis by providing clear, actionable insights and recommendations based on AI-driven learning. With DataAlly, you can easily make data-informed decisions to enhance your marketing strategies without the hassle of sifting through complex data.
What is creative analysis?
Creative analysis is the process of evaluating and optimizing marketing assets, such as Facebook ads, images, videos, and other visual content, to determine their effectiveness in achieving specific goals. This involves examining various aspects of the creative elements, such as design, messaging, audience engagement, and performance metrics, to identify what works and what doesn’t. The insights gained from creative analysis are used to refine and improve future content, ensuring that it resonates better with the target audience, drives higher engagement, and ultimately leads to improved marketing outcomes.
How to analyze Facebook ads performance?
To effectively analyze Facebook ads performance, start by using tags to categorize your creative based on key testing themes such as messaging, design, or audience targeting. This method helps you understand which elements are driving results.
Key performance indicators (KPIs) to focus on include:
- Click-Through Rate (CTR): Measures how often people click on your ad after seeing it. A higher CTR indicates that your creative resonates well with your audience.
- Conversion Rate: Tracks the percentage of users who complete a desired action (like a purchase or sign-up) after clicking your ad, helping you assess the effectiveness of your ad in driving results.
- Cost Per Click (CPC): Shows how much you're paying for each click. Lower CPCs can indicate more efficient ad spending.
- Cost Per Acquisition (CPA): Measures the cost of acquiring a customer or lead. Lower CPA means more cost-effective conversions.
- Engagement Rate: Tracks how users interact with your ad through likes, shares, and comments, providing insight into how engaging your content is.
By categorizing and analyzing these KPIs, you can optimize your Facebook ad campaigns, refining your creative elements to improve overall performance.
What is creative strategy?
A creative strategy for paid social media ads is a focused plan that outlines how to effectively communicate your brand's message through targeted ad content on platforms like Facebook, Instagram, TikTok, and others. This strategy is designed to maximize the impact of your ads by aligning creative elements—such as visuals, messaging, and design—with your overall marketing objectives.
Key components of a creative strategy for paid social media ads include:
- Target Audience Insights: Understanding who your ads are aimed at and what resonates with them.
- Messaging Themes: Crafting messages that align with your brand’s voice and appeal to your audience’s needs and desires.
- Design Guidelines: Setting standards for visuals that grab attention and are consistent with your brand’s identity.
- Content Formats: Determining the types of content (e.g., video, carousel, static images) that will be most effective on each platform.
The goal is to create ads that not only stand out in the social media feed but also drive specific actions, such as clicks, conversions, or brand awareness, ultimately leading to a better return on your ad spend.
What does creative fatigue mean on Facebook ads?
Creative fatigue on Facebook ads refers to a decline in the performance of your ads due to overexposure to the same audience. When the same ad is shown too frequently, users become less responsive, leading to lower engagement rates, click-through rates (CTR), and conversions.
This fatigue signals that your target audience is tired of seeing the same content, and it’s time to refresh your ad creatives. To prevent or address creative fatigue on Facebook, consider rotating new ad visuals, changing up the messaging, or testing different formats to keep your audience engaged and your ads performing optimally.